Every Major Social Media Channel’s Official Logo/Brand Guidelines

Every Major Social Media Channel’s Official Logo/Brand Guidelines

I spend a ton of time creating social media content – everything from Facebook images to videos and full websites. Whether you do all that, or just a few things here or there, you’re bound to end up using the logos or branding assets for the major social networks. There’s tons of bad quality or off brand ones floating around the inter webs, so I thought I’d put them all together here to save me time (and hopefully you too!)

It’s worth noting that many of these assets change regularly, so I’ll try my best to keep this blog updated with the latest ones. These are all the ones I use regularly too, but if you’d like to request an extra one in the comments I’ll try to track it down.

Facebook brand assets and guidelines


Understandably, Facebook’s brand guidelines are probably the biggest, have the most individual elements and the most possible uses. At the FacebookBrand centre, you can download .jpeg .PSD and .EPS formats of the Facebook ‘f’ logo, ‘Like’ buttons, iconic thumbs up, icons for business and screenshots for Facebook apps.

To help understand all the assets and how they work, the boffins in Facebook’s graphic design team have even created an identity guideline ebook that features 71 pages of in depth details on how to use the branding.

Twitter brand assets and guidelines


The guidelines for Twitter are very detailed, and describe how to use the twitter bird, follower buttons, fonts, colours, naming conventions and displaying twitter content on-and-offline. You can download all of the twitter logos and buttons here, in .EPS and png formats and worth reading all the do’s and don’ts that are included too.

LinkedIn brand assets and guidelines


LinkedIn’s brand guidelines have lots of text, and a couple of icons. The professional social network seems to pride itself on its branding simplicity, and compared to Twitter and Facebook these guidelines mainly focus on how different entities should use the brand assets. There are different formats for developers, enterprises, media and other user groups. Have a look here, and see which one you are.

High res versions of the LinkedIn logos aren’t found directly with the guidelines, you need to go to the media-resources page here to get them.

Instagram brand assets and guidelines

The two images above are basically all you’ve got when it comes to Instagram. The guidelines display the written logo, but explicitly say “We don’t license the use of the Instagram logo from this website”. So avoid that to save headaches. There are still a bunch of helpful tips for using the different icons, so click here to check them out.

You won’t actually be able to download the Instagram brand assets unless you visit the press centre here. (they’re located at the bottom of the page).

YouTube Brand Assets and Guidelines

YouTube has a bunch of specific guidelines, but the ones that are relevant to you depend on what your relationship to YouTube is. There are different ones for Partners & AdvertisersEntertainment & MediaDevice Partners and API Developers. Make sure you check which set of guidelines apply to you – there are a lot of similarities, but also a lot of differences.

You can download all the YouTube logos and assets here.

Google+ brand assets and guidelines

Remember all the multi-coloured logos that people were using when G+ first launched? Well they were waaaaayyyy off brand, apparently. Google+’s brand guidelines are neat and simple, there are a couple of variations on the +1 and a “sign in with Google” buttons but that’s it.

Pinterest brand assets and guidelines

Two images and a bunch of bullet points. Pinterest’s brand guidelines are simple, pretty and straight forward. You can download the “Pinterest” logo and the “P” logo in .PNG and .EPS formats via this link.

WordPress brand assets and guidelines

WordPress seems to have had problems with people “faking” their logo, so there’s a lot of notes on how to spot the bad ones in the company’s brand guidelines. There’s a ton of variations that are acceptable with the wordpress logo (which is awesome for when you’re working with a difficult background or canvas size!).

They’ve also made it really easy for people who have to create layouts for multiple devices, by making it easy to download the logo in a huge rage of different sizes to fit particular smartphones, operating systems and other environments. Click here to see the full set of logos and assets.

Tumblr brand assets and guidelines

Tumblr probably has the coolest brand guidelines of all the social networks. There’s very little you can’t do – they even let you play around with background colours and containers for the logo.

As well as giving you a bunch of styles and formats to choose from, they’ve also taken the time to create a bunch of animated .gifs that show you how each logo looks in different contexts. The do’s and don’t guide is a lot more visual than the other social media platforms, and looks a lot nicer too. You can check out all the different branding variations, as well as the rules for using them here

Vine brand assets and guidelines

As you’d expect, Vine’s brand guidelines are fairly small. Basically use the official files and give it the logo a 150% buffer and that’s it. The brand guidelines site does have some very useful tips on how you should embed vine videos, so be sure to check them out. The full guidelines and logo assets can be found here.

Snapschat brand assets and guidelines

At the time this blog post was published, Snapchat did not have any branding assets or guidelines available on their website. However, I have reached out to their press team for further information and will update this post once they respond.

Foursquare (and Swarm!) brand assets and guidelines


With one of the newest social media brands on the block, Foursquare and its new sister app Swarm have a brand spanking new set of logos and guidelines that are absolutely stunning. Like Facebook, they also have a helpful Brand Guide ebook that is a very manageable 19 pages long.

There are a number of variations on the foursquare logo, including those for businesses, developers and media. All logos are downloadable as .PNG and .EPS files here.

StumbleUpon brand assets and guidelines

The guys at StumbleUpon are pretty relaxed when it comes to their brand guidelines. You can download the three versions of the StumbleUpon logo in their press centre here, and there’s only six bullet points of guide lines you need to think about. Just use the logos provided in their press centre, don’t make out like you’re in business with them (unless you actually are!), and don’t make them look bad – pretty easy!

SlideShare brand assets and guidelines

Slideshare is fairly loose on its guidelines compared to many of the other social networks. The website only lists logo variations with black and white backgrounds, as well as LinkedIn combination logos. For those who weren’t aware, LinkedIn acquired Slideshare in for $119 Million in 2012.

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